THE 6 MOST IMPORTANT TRENDS IN THE BAKERY INDUSTRY
HOW BAKERY TRENDSETTERS KEEP UP WITH TODAY’S CONSUMERS
Extraordinary Experience
Consumers are demanding more enjoyable experiences than ever before.
Multisensory and amazing. Whether you’re escaping, seeking solace, or simply imagining a moment of celebration, baked goods are definitely part of this trend as a dining experience.
Eat With Your Eyes
In today’s social media world, the appeal of baked goods is paramount and has become a key factor in shoppers’ purchasing decisions. Bright and vibrant colors, surprising combinations of decorations and visual stimuli influence the way we perceive tastes and aromas. Given that 57% of European consumers are Instagram users, there is no longer any reason to emphasize the importance of these stunningly attractive creations.
Celebration
In addition to traditional and above all seasonal festivals, people are now looking for new opportunities to celebrate. So, they can experience many more small moments of joy throughout the year. If 57% of European consumers say they tend to splurge when socializing with friends and family, every precious moment of celebration should be rewarded. .
Live Healthy
The bakery market also addresses consumer concerns about health and well-being. Beneficial treats are usually associated with claims such as:
Gluten free, paleo, keto, lactose free, reduced sugar, GMO/E number free. They contain fewer or cleaner ingredients, and portion sizes are often scaled for mini bites or smaller servings.
Treats for The Earth
The next generation of consumers want their delicious treats to be as environmentally friendly and humane as possible. ‘Plant-based’, ‘organic’, ‘natural’, ‘sustainably grown’ and ‘traceable’ will be future statements alongside existing credible certifications. Currently, 40% of European consumers are affected by the environmental impact of food and drink (Foresight Factory6), and that number is expected to rise further.
Produce and Buy Locally
Consumers want more transparency about what they eat.
who did it? What kind of cultivation method did you use? Where did the ingredients come from? What’s the story behind making my baked goods? I want real food that tastes real!
